What are the main challenges currently facing the plastic industry?

Interconnection will be a defining trend in 2027. We will see more fusion of opposing elements, such as bright and dark, nature and technology, ancient and modern, rationality and spirituality, online and offline. Color interconnection will also find a balance between functional, practical, and innovative themes and their opposing entertainment, spiritual, and emotional themes on the color palette.

The increasing interest in color and emotion will give rise to down - to - earth and flexible colors that have a deep sensory connection with tradition, culture, and wisdom, such as high - saturation, mineral - like, and natural colors. These colors, originating from the earth and natural elements, will not only reflect the perceivable and interrelated impact between humans and the environment but also reflect the search for the meaning of life and deeper connections under the pressure of multiple crises in 2027.

More and more people are eager to relieve daily stress through play. Optimistic and cheerful tones will be more attractive, creating opportunities for playful trend - pink and confidence - boosting energy orange. There is a significant shift in pastel colors from the elegant pearlescent pastels of the previous season to more impactful and powerful colors, in line with themes of relaxed fun and free expression.

Key Colors for SS 27

Explore the new key colors for SS 27 from WGSN. The following five colors will set the tone for the season and have a certain impact on the color application of cellulose acetate sheets.

Luminous Blue
PANTONE 19-3952 TCX
The color of the year for 2027, Luminous Blue, connects the past with the future: This vibrant blue perfectly combines traditional craftsmanship and dyeing techniques with technological AI innovations and digital processes.

Energy Orange
PANTONE 16-1362 TCX
Energy Orange exudes optimism and confidence: In an era full of uncertainties, this bright orange and other colors with positive emotions are crucial.

Pop Pink
PANTONE 15-2215 TCX
Pop Pink enhances playfulness: Use this playful pink in products to create fun educational experiences, convey a sense of joy and well - being, and bring back the fun of traditional entertainment.

Meadowland Green
PANTONE 16-0532 TCX
Meadowland Green emphasizes a sense of tranquility and rest: This nurturing green exudes a carefree feeling, related to community and nature - closeness themes.

Clay
PANTONE 16-1516 TCX
Clay emphasizes texture and form: This key neutral color has a down - to - earth tactile feel, which is especially attractive in the digital age.